Company Marsh Description Mercer is seeking candidates for the following position based in the Mumbai Senior Manager - Digital Marketing We will count on you to Lead email marketing execution by building testing and deploying sophisticated email campaigns implementing advanced segmentation strategies and optimizing for maximum engagement and conversion Design and manage marketing automation journeys including complex nurture programs behavioral triggers and personalized workflows that guide prospects through the entire buyer journey Drive email performance optimization through rigorous A B testing data analysis and continuous refinement of subject lines content design and send strategies Support integrated digital campaigns by applying your broader digital marketing knowledge to ensure email initiatives align with and amplify other channel activities Manage web content updates for email landing pages forms and campaign microsites ensuring seamless user experience from email to conversion Maintain compliance and quality standards across all email programs including GDPR CAN-SPAM and accessibility requirements while ensuring brand consistency What you need to have 5 years of digital marketing experience with specialized expertise in email marketing including hands-on campaign creation and automation platform management Robust technical proficiency in marketing automation platforms e g Microsoft Dynamics 365 Marketo Salesforce Marketing Cloud with proven ability to build complex journeys Solid foundation in broader digital marketing including understanding of SEO SEM media and how email integrates with multi-channel campaigns Data-driven mindset with experience analyzing email metrics and translating insights into actionable optimization strategies What makes you stand out Email marketing certifications or specialized training demonstrating advanced expertise in deliverability automation and optimization HTML CSS proficiency for email template customization and trouble