Job Title Position Senior AGM DGM- Residential Marketing DESIGNATION Senior AGM DGM DEPARTMENT BU FUNCTION Marketing COMPANY EDL LOCATION Bangalore REPORTING MANAGER Country Head - Marketing PR Job Purpose The DGM Sr AGM will primarily be responsible for driving growth for the Luxury Premium segment of EDL s residential business Reporting to the Head of Marketing PR the individual shall lead efforts to develop and implement strategies than ensure effective product conceptualization go to market strategy launch close of projects - As per business plan Units sold value and effective client relationship management for all projects in the segment The individual will also have P L accountability for the segment and will ensure rigorous business planning budgeting and reviews collections against completed sales management of expenses marketing sales and general administration expenses and coordination of efforts with Finance Projects and Services teams for project development funding handovers and maintenance of units for this segment Key Responsibilities Formulate and drive the sales marketing strategy for existing and upcoming projects in the segment Build a cohesive plan based on the existing inventory and the launch plans scheduled for current projects in the segment Develop the Annual Operating Plan AOP for the segment based on the overall business plan ensuring focus on specific goals for the segment and deploy the approved plan to teams below enabling them to achieve the outcomes as defined Ensure development of detailed marketing plans and related budgets Monitor marketing outputs and spends and budget utilization variance Ensure measurement parameters are defined for all marketing initiatives and decisions are taken based on data results Implement direct marketing strategies and maximize quality lead generation at the least cost per lead using industry benchmark as reference Liaise and engage the Digital Marketing Manager and the Channel Sales Manager to conduct acti