About Firstsource Firstsource is a specialized global business process management partner and an RP-Sanjiv Goenka Group company We provide transformational solutions and services spanning the customer lifecycle across Healthcare Banking and Financial Services Communications Media and Technology and other diverse industries With an established presence in the US the UK India Mexico Australia and the Philippines we act as a trusted growth partner for leading global brands including several Fortune 500 and FTSE 100 companies Manager - Senior Content Writer We are seeking an experienced Manager Senior Content Writer to lead our thought leadership and long-form content initiatives This role is critical to establishing Firstsource as a trusted voice in the BPO industry through compelling research-driven content that demonstrates our expertise and insights Key Responsibilities Strategic Content Development Create comprehensive long-form content including white papers industry reports case studies and thought leadership articles that position Firstsource as an industry leader AI-Enhanced Research Analysis Conduct in-depth research on BPO industry trends market dynamics and emerging technologies using both traditional methods and AI-powered research tools to inform content strategy and ensure accuracy SEO-Optimized Content Strategy Develop and execute content calendars aligned with business objectives incorporating SEO best practices keyword optimization and understanding of AI overviews and zero-click search trends Industry Expertise Leverage deep understanding of BPO operations digital transformation automation and emerging technologies to create authoritative content Multi-Channel Content Planning Develop content that works across platforms understanding the shift toward platform-specific strategies and zero-click content consumption Stakeholder Collaboration Work closely with subject matter experts executives and business leaders to extract insights and develop compellin