Amazon Flex & Hub Delivery team is seeking an experienced Program Manager to lead our online lead generation and top-of-funnel marketing initiatives. This role will own the end-to-end strategy and execution of performance marketing programs that drive qualified driver acquisition and optimize our digital marketing funnel.
Key job responsibilities
Performance Marketing Strategy & Execution
- Own and optimize the complete top-of-funnel marketing strategy for Amazon Flex driver and Amazon Hub Store acquisition
- Develop and execute comprehensive performance marketing campaigns across multiple digital channels
- Drive continuous improvement in lead generation quality, volume, and cost-efficiency
- Establish and monitor key performance indicators (KPIs) for all top-of-funnel activities
Paid Search & SEM Management
- Manage paid search campaigns through Google Ads with hands-on optimization of keywords, bids, and ad copy
- Analyze search performance data to identify opportunities and drive ROI improvements
- Collaborate with agencies and internal teams to scale paid search programs effectively
SEO & Organic Growth
- Lead search engine optimization (SEO) initiatives to improve organic visibility and traffic
- Conduct keyword research and competitive analysis to inform content and technical SEO strategies
- Partner with web development teams to implement SEO best practices and technical improvements
Social Media Marketing
- Develop and execute social media marketing strategies across relevant platforms
- Optimize social campaigns for lead generation and conversion
- Test and iterate on creative, messaging, and targeting approaches
Analytics & Optimization
- Build robust measurement frameworks to track campaign performance and attribution
- Conduct A/B testing and multivariate experiments to optimize conversion rates
- Deliver regular reporting and insights to leadership on marketing performance and trends