Title: General Manager- Marketing Experience: 4–8 years Location: Coimbatore Compensation: 25–30 LPA (Based on experience) Role Type: Full-time Reporting To: Business Leadership About the employer brand A fast-growing, purpose-driven healthcare organisation focused on delivering accessible, affordable, and high-quality vision care across South India. With a growing network of hospitals and a robust reputation for clinical excellence, innovation, and patient-centric care, the organisation continues to expand its regional footprint while building long-term trust within the communities it serves. As the organisation enters its next phase of growth, marketing is becoming a key business function focused on driving patient acquisition, strengthening regional presence, and delivering measurable business outcomes. Role Overview This is not a traditional brand marketing or CMO-track role . It is designed for a hands-on marketing operator who enjoys solving business problems through performance-driven marketing. You will own demand generation, digital marketing,



and channel optimisation while acting as the bridge between business leaders and external agency partners. Working in a lean, founder-driven environment, you will drive patient acquisition initiatives, optimise marketing ROI, and build scalable marketing systems across regional markets. Initially, this is an individual contributor role with end-to-end ownership of marketing execution. As the organisation scales, the role offers the opportunity to build and lead a larger marketing function. Responsibilities Drive Growth & Demand Generation Partner with business leaders to understand regional priorities and translate them into high-impact marketing initiatives. Own end-to-end campaign execution from strategy and planning to launch, optimization, and performance reporting. Drive customer acquisition through digital channels including search, social, and performance marketing. Lead Marketing Execution & Campaigns Convert

📌 GM – Marketing | Leading Healthcare Brand (Salem)
🏢 WinnerBrands
📍 Salem