The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.
Responsibilities
-Develop original campaign concepts and creative ideas across multiple brands.
-Write clear, persuasive, and engaging copy for:
- Digital campaigns
- Social media
- Print advertisements
- Outdoor advertising
- Websites and landing pages
- Brand identity projects
- Corporate communication
- Sales collateral and brochures
- Films, AVs, and video scripts
- Emailers and CRM campaigns
-Collaborate with designers to create integrated creative solutions.
-Understand client briefs and translate business objectives into strong communication.
-Participate in brainstorming sessions and contribute strategic creative thinking.
-Present concepts and copy rationale to internal teams and clients when required.
-Ensure consistency of tone, messaging, and brand voice across all communication.
-Proofread and review creative work before release.
-Mentor junior copywriters and provide constructive creative feedback.
-Stay updated with industry trends, culture, technology, and consumer behaviour.
Required Skills
- Exceptional command of written English.
- Strong conceptual thinking and storytelling ability.
- Ability to write across different tones and brand personalities.
- Excellent understanding of advertising principles and consumer communication.
- Strong editing and proofreading skills.
- AI proficient, with the ability to effectively use AI tools for research, ideation, copy development, presentation creation, and improving creative workflows.
- Ability to evaluate, refine, and build upon AI-generated outputs while maintaining originality, strategic thinking, and brand voice.
- Ability to work on multiple projects simultaneously.
- Comfortable handling deadlines in a fast-paced agency setting.
- Strong presentation an