Job Description

Summary:

Lead the discovery, requirements gathering, and implementation of scalable marketing technology solutions across the MarTech ecosystem. Design, optimize, and govern marketing automation capabilities across Salesforce Marketing Cloud (SFMC) and Sales Cloud. Support MarTech strategy and roadmap for SFMC, identifying opportunities for innovation and business growth. Partner with various stakeholders to optimize processes and maximize ROI.

Responsibilities:
- Lead solution discovery, requirements gathering, and implementation of scalable marketing technology solutions across the MarTech ecosystem.
- Design, optimize, and govern marketing automation capabilities across Salesforce Marketing Cloud (SFMC) and Sales Cloud, including customer journeys, segmentation, lead management, lead scoring, nurture programs, consent management, and campaign execution.
- Support MarTech strategy and roadmap for SFMC, identifying opportunities for innovation, platform optimization, and business growth through business requirements.
- Partner closely with IT, Engineering,



Sales Enablement, Privacy, Legal, and business stakeholders to optimize lead lifecycle processes, improve lead quality, strengthen sales and marketing alignment, and maximize conversion and ROI.
- Help establish governance frameworks, best practices, and operational standards for marketing automation, data management, workflow design, and platform usage.
- Lead end-to-end project delivery, including prioritization, scope management, stakeholder engagement, risk mitigation, dependency management, and successful execution.
- Drive user adoption through onboarding, training, enablement programs, documentation, and change management initiatives that build organizational capability and platform maturity.

Requirements:
- Bachelor's degree in Technology, Information Systems, Computer Science, or a related field MBA or Master's degree preferred.
- 10 years of experience in Marketing Technology, Market

📌 Senior Manager (Pune)
🏢 Aditi Tech Consulting Private
📍 Pune