Job Title Business Development Manager BDM Department Digital Business Reporting To Senior Manager - Digital Business Job Purpose The Sales Business Development Manager BDM is responsible for managing the end-to-end patient acquisition conversion and retention cycle including inbound lead handling patient counselling OPD IPD conversion CRM updates follow-up adherence and achieving monthly revenue targets The role requires excellent communication medical understanding and solid ownership in driving conversions across multiple specialties Key Responsibilities JD 1 Lead Handling Patient Counselling Contact incoming leads within defined FRTAT First Response Turnaround Time Understand patient concerns symptoms history insurance details and expectations Provide accurate guidance about doctors facilities packages treatments hospital processes OPD timings and expected costs Counsel patients for OPD visit Follow-up IPD admission and Surgery conversion Maintain high empathy and professionalism during medical conversations 2 CRM Management Process Adherence Maintain 100 CRM compliance Update lead status and sub-status Add detailed call comments for every conversation Schedule appointments and follow-ups Upload all required patient documents Aadhaar insurance e-card prescriptions test reports Ensure zero pending follow-ups for the day Ensure all patient data is accurate and updated in real-time Follow the standard workflow for OPD IPD conversion inside the CRM 3 First Response TAT FRTAT - Critical KPI Respond to every new incoming lead within 10 minutes or less Monitor the FRTAT dashboard closely and take immediate action for delayed leads Maintain 98 adherence on FRTAT across all assigned leads 4 Product Knowledge Information Accuracy BDMs must always be up to date with Doctor profiles experience timings expertise availability OPD consultation pricing and follow-up pricing IPD package details for surgeries Diagnostic test pricings All modalities Health check-up packages inclu

📌 Business Development Manager (Kanhangad)
🏢 Sunrise Hospital
📍 Kanhangad