STRATEGY & PROGRAMME SUPPORT · Support the traffic recovery programme plan, tracking progress against agreed milestones. · Help translate the programme strategy into weekly sprint plans and track task ownership across the team. · Flag risks, dependencies, and blockers to the Senior SME Executive as soon as they surface. · Assist in maintaining alignment between the Capability Manager and the client on scope and progress. · Coordinate day-to-day with the client's paid media partner on scheduled organic-workstream deliverables. CLIENT COMMUNICATION SUPPORT · Act as a secondary point of contact for the client stakeholder team, escalating to the Senior SME Executive as needed. · Help prepare weekly performance reports covering organic traffic, GSC metrics, MQLs, paid performance, and content output. · Support the content and campaign approval process, ensuring items move within the 3-business-day SLA. · Communicate task-level progress and flag risks promptly to the Senior SME Executive.
SEO / AIO / AEO / GEO EXECUTION & QA SUPPORT · Execute and QA SEO deliverables — technical fixes, content rebuilds, schema implementations, and keyword strategies — under senior review. · Check content against E-E-A-T guidelines and Google's Helpful Content principles before senior sign-off. · Support AIO and AEO implementation work (schema, FAQ structures, AI Overview readiness). · Assist with GEO tracking: monitor topical authority content clusters and LLM citation progress. · Pull and organise GSC, GA4, and rank-tracking data for senior review and interpretation. REPORTING & ANALYTICS SUPPORT · Maintain and update the weekly KPI dashboard covering primary and supporting programme metrics. · Compile data into explicit summaries for review by the Senior SME Executive and client. · Assist in producing phase-end review reports at the conclusion of each programme phase. · Flag anomalies (ranking drops, algorithm im
📌 Digital Marketing Specialist (Coimbatore)
🏢 Talentgigs
📍 Coimbatore
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