We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.
We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org setting where trust is earned
Key job responsibilities
Demand Generation & Awareness
- Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
- Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
- Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs,
and senior leadership sponsors
Adoption Funnel Ownership
- Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
- Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
- Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
- Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
- Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
- Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value n