Role Objective
Own the numbers that run the business — build MIS that drives action, control revenue and spend across channels, manage working capital, and be the finance voice that holds the business accountable.
A. What you will own
- Build and own the weekly and monthly MIS — revenue, spend, contribution, and profitability across all channels and SKUs.
- Go beyond data extraction: track CAC, LTV, channel unit economics, and CM1/CM2 at a level that tells you where to push and where to pull back.
- MIS is your instrument of control — use it to drive weekly conversations with commercial teams, flag underperformance early, and push corrective action across Ecommerce, Sales, Procurement, and Ops.
- Maintain budget vs actuals across all cost and revenue heads — weekly, not monthly.
- Ensure management gets a MIS that answers 'where are we, where are we leaking, what do we do' — not one that needs a meeting to decode.
- Own the financial review rhythm — lead Day 1 (Revenue), Day 2 (Spend), and Day 3 (Profitability) weekly reviews with data prepared, insights ready,
and actions proposed.
B. Revenue & Commercial Control
- Monitor revenue across Ecommerce, D2C, Offline, and Tender business — weekly, channel-wise, SKU-wise.
- Own the price control register — approved price vs actual, discounts given, deviations, and reasons.
- Identify and flag margin leakage and pricing deviations immediately — do not wait for month-end.
- Manage discount and scheme approvals within delegated limits; escalate above-limit decisions to management.
- Own sales finance oversight for all channels — PO tracking, COGS reconciliation, payment recovery, target tracking.
C. Spend & Marketing Financial Control
- Track all marketing and ad spends by channel — budget vs actual, weekly.
- Flag over-runs with recommendations — not just reports; hold marketing accountable to ROI.
- Align spend with margin structures; call out when spend is not earning its keep.
D. Working Capital, Cash Flow & Debt Ca
📌 Business Controller (Bhopal)
🏢 IZI
📍 Bhopal