Key Responsibilities
- Translate business requirements into technical measurement specifications for Adobe Analytics, Web SDK:
- Implement and manage tagging using Adobe Launch, Adobe Web SDK, XDM mappings, and event-forwarding frameworks.
- Configure, QA, and govern Adobe Analyticsimplementations to ensure data accuracy and consistency.
- Manage Marketing Channel setup, processing rules, and attribution validation.
- Design, maintain, and validate Classifications(SAINT / Rule Builder) to support reporting and attribution.
- Perform data feed analysis and validationto troubleshoot discrepancies and support advanced reporting needs.
- Implement and maintain 3rd-party marketing pixels(Meta, Google Ads, LinkedIn, Floodlight, etc.).
- Define KPIs and deliver dashboards and insights using Adobe Analytics Workspaceand Tableau.
- Perform cohort, attribution, contribution, trend, and funnel analysis.Collaborate with marketing, product, and technology teams to optimize measurement and personalization.
Qualifications & Requirements
- Hands on experience in Adobe Tagging / Adobe Analytics.
- Strong hands-on experience with Adobe Launch, Adobe Web SDK, and modern tagging frameworks.
- Proven experience with Marketing Channels, Classifications, and Data Feedsin Adobe Analytics.
- Proficiency in JavaScript, HTML, and CSSfor implementation and debugging.
- Robust understanding of data layers, XDM schemas, analytics governance, and data quality checks.
- Experience with Adobe Analytics Workspaceand BI tools such as Tableau.
- Strong analytical, problem-solving, and communication skills.Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).
Preferred Skills & Certifications
- Adobe Analytics - Business Practitionercertification.
- Adobe Analytics Developer / Architectcertification.
- Adobe Experience Platform (AEP)certification.
- Experience with Adobe Customer Journey Analytics (CJA).
- Exposure to server-side tagging, event forwarding, and pri
📌 Associate Process Manager (Pune)
🏢 eClerx
📍 Pune