Key Responsibilities
- Plan, create, and manage PPC campaigns across Google Ads and Meta Ads.
- Conduct keyword research and competitor analysis.
- Monitor campaign performance and optimize bids, audiences, and ad creatives.
- Set up and manage conversion tracking using GA4 and Google Tag Manager.
- Create performance reports and provide actionable insights.
- Optimize landing pages in collaboration with the design and development teams.
- Manage campaign budgets and improve ROI.
- Stay updated with industry trends and advertising platform changes.
Requirements:
- 2- 3 years of PPC/Performance Marketing experience.
- Strong expertise in Google Ads (Search, Display, Performance Max, YouTube).
- Experience with Meta Ads Manager.
- Knowledge of GA4, Google Tag Manager, and Looker Studio.
- Strong analytical and reporting skills.
- Excellent communication and problem-solving abilities.
Preferred Qualifications
- Google Ads Certification.
- Experience with LinkedIn Ads.
- Agency experience preferred.
- Understanding of SEO and conversion rate optimization.