Overview:
Accelerate PepsiCo business growth and efficiency by leading the S&T; insights team supporting Middle East, Pakistan and Egypt foods, responsible for:
- Business Intelligence (creating/updating dashboards, delivering periodic and on-demand performance reviews, and addressing ad-hoc requests based on internal and external data sources)
- Consumer Insights (provide data and analysis support leveraging consumer tools such as BMS, ADA, Social Listening etc.)
- Advanced Analytics (deployment, scaling, development, and enhancement of statistical models to address key business questions: (market structure, innovation forecasting, drivers analyses, category growth forecasts, etc.); and
- Data Governance & Asset Management (vendor management for external/syndicated data; external syndicated data quality, delivery, organization, and accessibility; asset tagging & hosting; and managing tools and assets, including digital assets - e.g. graphics database, etc.)

Responsibilities:
- Ensure that all PepsiCo´s market data is reliable in terms of quality and timing.




- Lead the Market analysis for each BU, category and brand across sector, answering main key business questions with data visualization, reporting and descriptive analysis.
- Lead and develop visualization capability across sector and categories enhancing report automation and interactive dashboards generation across sector and categories
- Automated and enhanced visualization capability across sector evolving from static reports in excel to interactive dashboards on Tableau software
- Lead annual negotiation process with Nielsen, Global Data, Kantar across BU for Foods categories
- Lead the integration and recommendation of holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the channel to help grow the business.
- Influence with insights and added value the AOP / SBP Channels processes helping them to build their strategie

📌 Consumer & Shop Insights Manager (Hyderabad)
🏢 PepsiCo
📍 Hyderabad