At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:
EL Product Marketing Manager
- What we believe in

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

Your role and responsibilities

In this role, you will be working as Product Marketing Specialist and will be reporting to Product Marketing Manager. You will be a part of Electrification business area for Smart Building division based in Bangalore, India. You will be responsible for implementing product marketing strategies in assigned area to meet business objectives and in line with global/local product strategy and implement all marketing activities,



and support Sales/Front-End Sales (FES) organizations in sales and services of respective products.

The work model for the role is: #Li-Onsite

The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at Peenya, Bangalore.

You will be mainly accountable for:
- Implements local go-to-market strategies aligned with global product marketing objectives, defining product value propositions and positioning to enhance market presence.
- Meets marketing and sales targets by regularly monitoring performance, implementing improvement plans, and creating business plans for growth.
- Performs market analysis and forecasting in collaboration with Sales/FES teams, assessing customer insights, market trends, and competitor activities to inform strategic decisions.
- Enhances sales efficiency by providing product training, technical support, and marketing materials while promoting c

📌 Product Marketing Specialist (Bengaluru)
🏢 ABB INDIA
📍 Bengaluru