BTechTutor is building a complete digital support ecosystem for engineering students in Kerala.
We are looking for a smart, execution-focused Digital Content & Marketing Automation Executive who can turn one strong content idea into a complete multi-platform content and communication system.
This is not a basic social media posting role.
You will work closely with the Founder, SEO Execution Team, Video Editors, Performance Marketing Team, and Sales Operations Team.
Key Responsibilities
Content Planning & Repurposing
- Convert SEO and student search insights into weekly content plans.
- Turn one core topic into content for YouTube, Instagram Reels, Facebook, LinkedIn, and WhatsApp.
- Identify strong hooks, student pain points, FAQs, and content angles.
- Prepare weekly and monthly content calendars.
- Coordinate with the Founder for expert video content.
- Provide clear content briefs to video editors and designers.
- Ensure every content piece has a clear purpose and CTA.
LinkedIn Content
- Build the Founder’s professional authority on LinkedIn.
- Write high-quality founder stories, educational insights, thought-leadership posts, and brand-building content.
- Convert the Founder’s experiences, voice notes, videos, and ideas into qualified LinkedIn content.
- Manage the content flow for the BTechTutor LinkedIn page.
- Track content performance and improve future content.
WhatsApp Marketing & Automation
- Plan lead nurturing and WhatsApp follow-up sequences.
- Create instant lead response messages.
- Build no-response follow-up flows.
- Plan Day 1, Day 2, Day 3 and longer nurturing sequences.
- Create course-specific WhatsApp communication journeys.
- Plan reminder, testimonial, educational, urgency, and conversion messages.
- Coordinate with CRM and WhatsApp automation vendors for implementation
📌 Digital Content and Marketing Automation Executive (Palayam)
🏢 Engineering PSC
📍 Palayam
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