We are looking for a creative, analytical, and result-oriented Social Media Strategist to develop and execute social media strategies that strengthen brand presence, increase engagement, build communities, and generate business results.

Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with brand and business objectives.
- Plan monthly and campaign-wise social media content calendars.
- Develop content strategies for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Identify trending topics, formats, sounds, hashtags, and emerging social media opportunities.
- Work closely with content writers, graphic designers, video editors, performance marketers, and creative teams.
- Co
- Develop concepts and briefs for Reels, static posts, carousels, stories, videos, campaigns, and social media ads.
- Ensure consistency in brand voice, visual communication, messaging, and positioning.
- Monitor social media performance and prepare regular reports with actionable insights.
- Analyze metrics such as reach, impressions, engagement,



follower growth, leads, conversions, and content performance.
- Continuously test and optimize content formats, posting strategies, and campaigns.
- Conduct competitor and industry research to identify opportunities and trends.
- Stay updated with changes in social media algorithms, platform features, creator trends, and digital marketing practices.
- Support influencer marketing and creator collaboration strategies where required.
- Coordinate with the performance marketing team to align organic and paid social media campaigns.
- Participate in campaign brainstorming, creative strategy, and client presentations.
- Manage multiple brands/accounts while maintaining deadlines and quality standards.

Required Skills & Qualifications
- 2-5 years of experience in social media strategy, digital marketing, content strategy, or a similar role.
- Robust understanding of Instagram, Facebook, LinkedIn,

📌 Social Media Strategist (Edappally)
🏢 Katic Designs
📍 Edappally