Social Media Executive Job Brief

We are looking for an experienced Social Media Executive to plan and manage our company's social media campaigns and help us build our brand. You should be a creative individual who can produce witty and engaging content for our social media pages.

Besides, you should be well-versed in social media ad creation and management to ensure the success of our campaigns. To excel in this role, you should be updated with the latest trends and design a strategy to take advantage of the same.

If you consider yourself a social media ninja and have a demonstrable portfolio of your work, we would like to meet you.

Social Media Executive Responsibilities

Content Creation & Campaigns:
- Create original, engaging posts (text, image, video) aligned with brand tone.
- Craft compelling stories that hold audience attention till the end.
- Plan and execute interactive campaigns like giveaways, contests etc.

Performance & Insights:
- Analyze data and performance across platforms.
- Create monthly reports with key highlights, trends and actionable insights.




- Conduct weekly competition analysis: follower growth, content trends, engagement etc.
- Research and recommend current strategies across all platforms.

Video & Visual Creation:
- Support video shoots and content planning.
- Edit reels and videos using Canva, Capcut or mobile editing apps.
- Be part of content shoots (both big and small) to ensure content quality.

Community & ORM
- Manage social media ORM (Online Reputation Management), actively engage with comments, messages and reviews across platforms.
- Moniter and analyze consumer sentiments regularly.

Influencer Coordination (When Required)
- Support/Manage influencer tie-ups and brand collaborations.

Social Media Executive Requirements
- Having outstanding copywriting skills would be an added benefit.
- Good understanding of social media ads.
- Bachelor's/Master's degree in marketing, media, or related field or currently pursuing graduatio

📌 Social Media Executive Intern (Sector 62)
🏢 Smartprix
📍 Sector 62