Senior E-Commerce Specialist (North America)

Job Type: Full-Time
Experience: 10-12+ Years
Location: Panchkula
Shift
- Fixed Night Shift (5:30pm to 2:30am)

About the Role

We are looking for a highly experienced Senior E-commerce Specialist with a proven track record of driving revenue through digital marketing and e-commerce for the United States and Canadian markets.

Key Responsibilities
- Develop and execute revenue-focused digital marketing strategies for the U.S. and Canadian markets.
- Plan, launch, and optimize paid advertising campaigns across Google Ads, Google Shopping, Amazon Ads, Performance Max, Meta Ads, LinkedIn Ads, Microsoft Ads, and YouTube.
- Manage product feeds and Google Merchant Center to maximize Shopping campaign performance.
- Drive customer acquisition while improving ROAS, conversion rates, and customer lifetime value.
- Optimize e-commerce performance through landing page improvements, A/B testing, and conversion rate optimization (CRO).
- Develop and execute B2B demand generation campaigns to generate qualified leads and support sales growth.




- Monitor campaign performance using GA4, Google Tag Manager, Looker Studio, and other analytics tools, providing actionable recommendations based on data.
- Stay current with industry trends, platform updates, and emerging digital marketing technologies.
- Leverage AI tools such as ChatGPT, Claude, Gemini, and other AI-powered platforms to improve campaign planning, content creation, reporting, research, and workflow efficiency.
- Collaborate with design, content, product, and sales teams to execute integrated marketing campaigns.
- Recommend recent growth opportunities, marketing channels, and optimization strategies to increase revenue.

Required Qualifications
- 10-12+ years of experience in Digital Marketing, Performance Marketing, or E-Commerce.
- Demonstrated success managing digital marketing campaigns targeting customers in the United States and Canada.
- Strong hands-on expertise in:
- Goo

📌 Senior E-commerce Specialist (Panchkula)
🏢 Champion Products
📍 Panchkula