Essential Skills
- 4-6 years of experience in Market Research, SEO, and B2B Lead Generation (preferably in
- IT/Insurance domain).
- Strong knowledge of market research methodologies and data sources.
- Hands-on experience with SEO tools (Google Analytics, SEMrush, Ahrefs).
- Experience in lead generation and database building using CRM and tools like Apollo.io, ZoomInfo, Lusha, Hunter, and LinkedIn Sales Navigator.
- Solid communication and presentation skills.
Desirable Skills
- Domain understanding.
- Familiarity with marketing automation platforms (HubSpot, Marketo, Mailchimp, etc.).
- Exposure to AI-driven lead generation tools and intent data providers.
- Experience in creating content ideas aligned with SEO and lead-gen strategies.
- Ability to collaborate with sales and marketing teams to align insights with the go-to-market
- strategies.
Educational Requirements
- Graduate/Postgraduate in Technology, Marketing, or related field.
Responsibilities:
- Should be able to analyze qualitative data, trends, strategies, and competition, aiming at increasing competitiveness.
- Efficient and detailed research over various sources to track industry-specific developments.
- New deals and acquisitions.
- Should be aware of research best practices and all the relevant data sources for references.
- Forecasts and tracks industry marketing and sales trends based on collected data.
- Researches and compiles data related to current product market, customer demographics and interest, and factors influencing demand; analyzes results to identify ways of maximizing sales and market penetration of current KMG Services.
- Collaborate with the marketing team to generate content ideas aligned with SEO goals (Google ranking, lead gen via ads, trending keywords research, competitor analysis).
- Explore and adopt modern lead generation strategies (AI tools, automation platforms, intent data p