The CX optimization expert position is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics and personalization.
To work with clients and, internal sales/solution teams and technical consultants to understand client's unique business requirements, guide technical consultants and help clients achieving their strategic goals (primarily related to their digital strategy).
Requirements:
Responsibilities:
- Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
- Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
- Help Prioritize issues, use cases and analysis based on impact and feasibility.
- Make recommendations based on analysis and industry driver to impact customer’s digital strategy
- Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
- Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
- Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
- Use web analytics tools like Adobe Analytics, Google Analytics (GA4), Adobe Target, Optimizelyand other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements
- Identify customer pain points and ideation for improving user engagement on digital channels
- Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaig
📌 Cx Optimization Lead (Gurugram)
🏢 Weekday`
📍 Gurugram
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