Strategic Marketing Planning: Develop, execute, and manage comprehensive monthly and quarterly marketing plans aligned with our business KPIs, product launches, and seasonal campaigns.
- Influencer Communication & Management: Identify, onboard, and maintain robust relationships with top beauty influencers, creators, and Makeup Artists (MUAs) across India to drive brand advocacy and viral reach.
- Campaign Execution: Lead the end-to-end execution of influencer gifting (seeding) programs, sponsored content, and affiliate collaborations, ensuring timely delivery and high-quality output.
- Performance Tracking & Optimization: Monitor and analyze key marketing metrics (ROAS, CAC, Engagement Rate, Click-Through Rate) to evaluate the success of marketing plans and influencer campaigns.
- Cross-functional Collaboration: Work closely with our internal design, performance marketing, and SCM teams to ensure all creative assets and stock inventory are perfectly aligned with the marketing calendar.