Position

Digital Marketing Head

Location

Delhi

Reporting To

VP/ Director

Department

Digital Marketing

Job Summary

Key Responsibilities

Performance Marketing

Plan and manage Meta (Facebook & Instagram), Google Ads, YouTube, and other paid campaigns.

Optimize Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

Scale campaigns based on performance and business objectives.

Monitor daily budgets and campaign performance.

Lead Generation & Conversion

Generate qualified leads for OPD consultations, treatment packages, and insurance programs.

Work closely with call center and sales teams to improve lead-to-patient conversion.

Analyze lead quality and recommend improvements.

Website & SEO

Manage website performance and user experience.

Implement SEO strategies to improve organic rankings.

Coordinate with developers for landing pages and conversion optimization.

Monitor website traffic, bounce rates, and conversion metrics.

Social Media Management

Develop and execute content strategies across social media platforms.





Coordinate with content creators, designers, and video editors.

Increase engagement, reach, and brand visibility.

Manage online reputation and patient reviews.

Analytics & Reporting

Track KPIs using Google Analytics, Meta Business Suite, Google Tag Manager, and CRM dashboards.

Prepare daily, weekly, and monthly performance reports.

Identify growth opportunities through data analysis.

CRM & Marketing Automation

Integrate digital campaigns with CRM systems.

Improve retention and reactivation campaigns.

Team Management

Manage internal marketing team and external agencies.

Set performance targets and ensure timely execution.

Conduct regular training and performance reviews.

Required Qualifications

Bachelor’s degree in Marketing, Business, Digital Marketing, or related field.

MBA (Marketing) preferred.

Certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing preferred.

Experie

📌 Digital Head (Azadpur)
🏢 Karma Ayurveda
📍 Azadpur