The Area Director - Affluent Banking, will be responsible for planning, developing, and managing the Wealth & Retail Banking business across the branch network in the zone, towards achieving sound profitable growth of these branches through the achievement of revenue targets, delivery of quality service across all segments/ products and striving for operational excellence.
Strategy
- Formulate, manage and co-ordinate strategies for the area to maximize recent business opportunities, cross sell, penetration and deepen existing relationships.
- Develop strategies for revenue generation and cost control towards profitably growing the branch network.
- Drive the establishment and adherence to service quality standards in an efficient operation where risks are well controlled.
- Discuss and re-strategize with Branch Managers for remedial action.
Business
Sales and Service Objectives
- Maximize sales performance to achieve given revenue targets for the zone as well as Distribution network through liability products [Current /Savings /Term deposits], wealth management products and asset related products
- Develop, implement and manage a best-in-class sales capability
- In-branch/Indirect acquisition model
- Sales force management
- Lead the implementation of the liability strategy at the area
- Review, analyze and manage the customer portfolio for profitable growth
- Initiate development of strategies for customer acquisition, retention, and cross sell
- Support where necessary, via joint customer calls and identify potential customers
- Together with Branch Managers, enhance the bank’s image through area promotions, community activities etc.
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- Key Responsibilities
- Manage service delivery in the network to the highest competitive standards
- Monitor service standards for the
📌 Area Director North (Delhi)
🏢 Standard Chartered
📍 Delhi
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