Job Responsibilities
- Plan, execute, and optimize mobile app install campaigns.
- Manage Meta (Facebook & Instagram) Ads and Google App Campaigns (UAC/AC).
- Drive app downloads, user acquisition, and user engagement.
- Optimize campaign performance by improving CPI, CPA, CAC, and ROAS.
- Monitor campaign performance and prepare reports.
- Create and test ad creatives, audiences, and campaign strategies.
- Collaborate with the design and development teams to improve campaign performance.
- Stay updated with app marketing trends and implement growth strategies.
Requirements:
- Minimum 2 years of hands-on experience in Mobile App Performance Marketing (mandatory).:
- Proven experience running app install campaigns.
- Strong knowledge of Meta Ads and Google App Campaigns.
- Experience optimizing campaigns for app downloads and user acquisition.
- Solid analytical and problem-solving skills.
- Good communication and teamwork skills.
Preferred Skills
- App Store Optimization (ASO)
- Firebase Analytics or AppsFlyer
- A/B Testing
- User Retention & Re-engagement Campaigns
- Influencer Marketing (preferred)
- Updated Resume
- Details of mobile app campaigns handled
- Apps promoted (Google Play Store / App Store links, if available)