Key Responsibilities:
- Own the overall brand strategy and annual marketing calendar for Mary Jo K.
- Plan and execute new product launches across makeup categories.
- Build Mary Jo K as a trend-first beauty brand targeting Gen Z and Millennials.
- Drive influencer, celebrity, makeup artist and creator collaborations.
- Lead campaign ideation, photoshoots, packaging, visual merchandising and brand communication
- Work closely with product development to identify global beauty trends and launch innovative products.
- Plan and execute retail activations across General Trade, Modern Trade and E-commerce.
- Manage media planning, PR and social media.
- Monitor campaign ROI, market share, category trends and competitor activities.
- Coordinate with sales, creative, design,
digital marketing and merchandising teams to ensure consistent brand execution.
- Also help manage Seminar and Beauty exhibitions
Required Skills:
- 4-8 years of experience in Beauty, Colour Cosmetics, Personal Care, Fashion or Luxury brands.
- Robust understanding of makeup trends, consumer behaviour and beauty marketing.
- Experience in influencer marketing, celebrity management and product launches.
- Excellent presentation, communication and leadership skills.
- Strong project management and analytical abilities.
- Knowledge of retail marketing, e-commerce platforms and omnichannel brand building.
- Passion for beauty, fashion and emerging global makeup trends.