Branding:
- Develop and maintain a consistent brand identity across all communication channels.
- Create and implement branding initiatives to enhance brand awareness and visibility.
- Ensure all marketing and promotional materials align with the company's brand guidelines.
- Coordinate branding campaigns across digital and offline platforms.
Communication
- Create compelling content for social media, websites, blogs, brochures, presentations, and promotional materials.
- Collaborate with different departments to ensure effective communication of company initiatives.
- Assist in public relations activities and corporate communication efforts.
- Maintain and improve the company's qualified image through clear and effective messaging.
Digital Presence Management
- Manage and update content across social media platforms.
- Monitor audience engagement and respond appropriately to communications.
- Track branding and communication campaign performance and prepare reports.
- Coordinate with designers, marketing teams, and external vendors when required.
Required Skills:
Branding & Marketing Skills
- Brand Management
- Employer Branding
- Marketing Communication
- Content Strategy
- Campaign Planning and Execution
- Social Media Management
Communication Skills
- Excellent Written and Verbal Communication
- Corporate Communication
- Business Writing
- Copywriting and Content Development
- Presentation and Storytelling Skills
Design & Digital Skills
- Canva
- Adobe Photoshop (preferred)
- Adobe Illustrator (preferred)
- Basic Video Editing (CapCut, Premiere Pro, or similar tools)
- Microsoft PowerPoint and Presentation Design
Analytical Skills
- Market Research and Competitor Analysis
- Campaign Performance Tracking
- Reporting and Data Interpretation
Soft Skills
- Creative Thinking
- Strong Interpersonal Skills
- Attention to Detail
- Time Management
- Problem-Solving Ability
- Team Collaboration
- Adaptability and Initiative