Job Description - Digital Marketing AssistantPosition

Digital Marketing Assistant

Department

Marketing

Reporting To

Digital Marketing Manager / Marketing Manager

Job Summary

Key Responsibilities
- Assist in planning and executing digital marketing campaigns across various online platforms.
- Create, schedule, and publish content for social media channels.
- Support the development of marketing materials, including graphics, blogs, newsletters, and promotional content.
- Assist in managing and updating the company website and landing pages.
- Help optimize website content for Search Engine Optimization (SEO).
- Monitor and respond to social media comments, messages, and online inquiries.
- Track campaign performance using tools such as Google Analytics, Meta Ads Manager, and other digital marketing platforms.
- Prepare reports on website traffic, social media engagement, and campaign performance.
- Conduct market research and competitor analysis.
- Coordinate with designers, content writers, and vendors for marketing activities.




- Maintain digital marketing databases and marketing calendars.
- Stay updated on digital marketing trends, tools, and best practices.
- Perform other marketing and administrative duties as assigned.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.
- Freshers with relevant internships or up to 2 years of experience in digital marketing are encouraged to apply.
- Certifications in Google Digital Marketing, Google Analytics, Meta Blueprint, or similar are an advantage.

Skills Required
- Familiarity with Google Analytics, Google Ads, Meta Ads Manager, and Canva.
- Basic understanding of content management systems (e.g., WordPress) is an advantage.
- Solid written and verbal communication skills.
- Good organizational and time management abilities.
- Creative thinking with attention to detail.
- Ability to work collaboratively in a team and manage multiple

📌 Digital Marketing Manager (Vadodara)
🏢 Phoenix International School
📍 Vadodara