Job Description - Social Media Executive

Company: Digi Epitome Technology
Industry: Digital Marketing & IT Services
Position: Social Media Executive
Location: Gomti Nagar, Lucknow

Job Type: Full-Time (Work from Office)
Experience: Minimum 1 Year
Salary: ₹12,000 - ₹15,000 per month (Based on Interview Performance)

Job Summary

Digi Epitome Technology is looking for a creative, result-oriented, and highly organized Social Media Executive with a minimum of 1 year of professional experience in social media management and digital marketing.

Key ResponsibilitiesSocial Media Management
- Manage and maintain social media accounts across multiple platforms.
- Create monthly social media content calendars.
- Plan and publish engaging posts, reels, stories, and videos.
- Maintain brand consistency across all social media platforms.
- Increase followers, engagement, reach, and brand awareness organically.

Content Planning & Strategy
- Develop platform-specific content strategies.
- Write engaging captions and social media copy.




- Coordinate with graphic designers and video editors for creatives.
- Research industry trends, competitors, and viral content ideas.
- Suggest creative campaign ideas to improve client branding.

Paid Advertising (Meta Ads)
- Create, launch, and manage Facebook & Instagram Ads.
- Generate leads using Meta Ads Manager.
- Monitor campaign performance and optimize advertisements.
- Perform A/B testing to improve campaign performance.
- Optimize ad spend to maximize ROI.
- Generate quality leads through Lead Generation, Traffic, Engagement, and Conversion campaigns.

Client Management
- Handle multiple client accounts professionally.
- Understand client requirements and business goals.
- Coordinate regularly with clients regarding campaigns and content approvals.
- Provide campaign updates and performance reports.
- Resolve client queries and ensure client satisfaction.
- Build long-term relationships with clients through effective communication.

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📌 Social Media Executive (Lucknow)
🏢 Digi Epitome Technology
📍 Lucknow