Generate qualified inbound leads through:
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Content Marketing
- Link Building & Authority Building
- AI Search Visibility
Key Responsibilities1. SEO (Primary Responsibility)
- Perform keyword research and competitor analysis.
- Identify commercial and transactional keywords that generate leads.
- Optimize service pages, landing pages, blogs, and case studies.
- Implement on-page SEO
- Conduct technical SEO audits and coordinate implementation with the development team.
- Monitor rankings, traffic, conversions, and lead generation performance.
- Manage Google Search Console and SEO reporting.
2. AEO (Answer Engine Optimization)
- Optimize website content for AI-powered search engines and answer engines.
- Improve visibility in:
- ChatGPT
- Google AI Overviews
- Gemini
- Claude
- Perplexity
- Create FAQ-based and entity-based content.
- Implement structured data and schema markup.
- Monitor AI search visibility and recommend improvements.
3. Content Marketing
- Write SEO-focused blogs targeting high-intent keywords.
- Create service-page content, case studies, and industry articles.
- Publish articles on LinkedIn.
- Create content clusters and topic authority strategies.
- Optimize existing content for better rankings and conversions.
4. Link Building & Off-Page SEO
- Guest posting and outreach activities.
- Acquire quality backlinks from relevant websites.
- Create and manage business directory listings.
- Manage citations and company profiles.
- Improve domain authority and website credibility.
5. Social Media Marketing
- Create and publish content on:
- LinkedIn
- Instagram
- Facebook
- Design creatives, banners, carousels, and marketing posts.
- Create reels and short-form video content.
- Promote blogs, case studies, and company achievements.
- Support SEO and brand-building initiatives.