The Director of Marketing Effectiveness will play a pivotal role in steering the team's strategic & operational direction. Key responsibility is to take complete ownership of the overarching insights and analysis discipline within the practice. This expertise is critical for fostering collaboration across diverse channels, ensuring a cohesive and strategic response to meet our client’s marketing objectives.
Job Description:
Key Responsibilities:
1. Execute Strategic Roadmap:
- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.
2. Harmonize Online and Offline Channel Performance:
- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.




- Derive actionable insights to inform strategic decision-making.
3. Client Data Acquisition:
- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
4. Collaborate with the Media Team:
- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.
5. Drive Evolution of Measurement Practices:
- Propel the evolution and acceleration of measurement practices.
- Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts.
6. Refine and Enhance Analytics Models:
- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape.

📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru