The Role:
We're hiring a one-person growth function — someone who can run lead generation, brand building, and social media end-to-end, using AI tools to operate with the output of a small team. This is not a "post and pray" social media role. You own pipeline.

What You'll Own:
- *B2B Lead Generation*: Manage and optimize our IndiaMART seller account — catalog, keywords, buy-lead response SLAs, conversion tracking. Run targeted Meta/Google/LinkedIn campaigns aimed at procurement and facility-management decision-makers at hotels, hospitals, corporate campuses, and hostels.
- *Brand Building*: Protect and extend ATC's brand voice across every channel — the tagline above is non-negotiable and must be reflected accurately, not diluted into generic "premium tea" messaging.
- *Social & Content*: Plan, create, and publish content across LinkedIn and other channels on a consistent calendar; use AI tools (ChatGPT, Claude, Canva, CapCut, etc.) for drafting, design, and repurposing so one person can sustain a real publishing cadence.
- *Competitive & Market Awareness*:



Track what competitors like Porwal Tea Company, Teacupsfull, and T-Swing are doing, and adjust positioning accordingly.
- *Reporting*: Weekly/monthly dashboard — leads generated, cost per lead, IndiaMART inquiry-to-conversion rate, social growth, spend ROI.
- *Sales Coordination*: Work directly with the founder and field sales to make sure marketing-sourced leads actually get followed up and closed — tight feedback loop, not a handoff into a black hole.

Must-Haves:
- 2+ years hands-on performance marketing (Meta Ads, Google Ads, and ideally LinkedIn Ads)
- Real, demonstrable experience managing an IndiaMART (or similar B2B marketplace) account
- Daily, practical use of AI tools for content/ops — not just familiarity, actual workflow dependence
- Working knowledge of copywriting and basic design/video editing
- Comfortable owning a channel end-to-end with no team to delegate to
- Reads CPL, ROAS, and conversion

📌 Ai-powered Performance Marketing Manager (Hyderabad)
🏢 Anand Tea
📍 Hyderabad