Job Description Summary
This is a key role in the AI Transformation team within the Integrated Marketing Organization (IMO), focused on technical and solution strategy. The role translates business opportunities into overarching technical solutions, defining what should be built, how it fits the existing technology ecosystem, and what it takes to get there. It sits at the point where marketing process problems become buildable programs and carries solution intent from shaping through delivery. This role will report to the AI and business Excellence leader within NOCCs and is part of a team of 5-7 associates (in MEX and HYD NOCCs) working on various AI transformation initiatives.

Job Description
Associate Director, IMO AI, and Business Excellence
Location – Hyderabad #LI Hybrid
Major accountabilities:
Translate business opportunities into practical technical solutions, including required capabilities, data/system dependencies, and build, buy, or configure options.
Assess AI, automation,



and agentic solution opportunities against real marketing processes to identify where they can drive sustainable efficiency.
Own technical feasibility assessments for use cases, covering data readiness, integration needs, platform fit, effort, risks, and scalability.
Define solution requirements, high-level design, and success criteria, ensuring solution intent is carried through to delivery.
Partner with Engineering, Data, AI Governance, vendors, and delivery teams to shape, validate, and challenge technical proposals.
Apply robust understanding of marketing technology and customer engagement ecosystems, including campaign, content, CRM, and data platforms.
Identify process and technology efficiencies across marketing functions and convert them into a clear, deliverable roadmap.
Track impact metrics, balance short-term improvements with long-term capability, and lead with Inspired, Unbossed, Curious, and Integrity values.
Key performance indicators:
Quality and technical soundness o

📌 Associate Director, IMO AI, and Business Excellence (Hyderabad)
🏢 Novartis
📍 Hyderabad