Key Responsibilities

- Own the end-to-end social media strategy across LinkedIn, YouTube, and the company website, aligned to business and sales goals.

- Plan and execute LinkedIn content: thought leadership posts, case studies, carousels, employee advocacy, and executive ghostwriting.

- Manage LinkedIn Ads/Sponsored Content and ABM campaigns in coordination with the growth/paid team

- Build and manage YouTube content strategy: product demos, explainer videos, webinars, testimonials optimised for SEO and discoverability.

- Repurpose long-form video into shorts/reels and cross-post across channels for maximum efficiency.

- Ensure the website acts as the central conversion hub; coordinate landing pages, UTM tracking, and lead capture with web/dev teams.

- Maintain a content calendar aligned with product launches, industry events, and campaign timelines.

- Track and report channel KPIs (engagement, lead quality, watch time, conversions) and tie performance to pipeline/revenue





- Collaborate closely with sales, product marketing, and design/video teams to ensure consistent messaging and asset delivery.

- Stay ahead of platform algorithm updates and emerging B2B content formats.

Requirements

- 3 to 5 years of experience in social media management, preferably in a B2B OR agency setting.

- Proven track record of growing LinkedIn presence and driving measurable leads

- Working knowledge of YouTube SEO, video content planning, and analytics

- Strong understanding of B2B buyer journeys and ABM concepts

- Hands-on experience with LinkedIn Campaign Manager, Google Analytics, and scheduling tools (Hootsuite/Buffer/etc.)

- Excellent written communication and content editing skills

- Ability to work cross-functionally with sales and product teams

📌 Social Media Manager (Noida)
🏢 GoBallyhoo Brand Solutions
📍 Noida