Analyst – Paid Media

Experience: 2–3 Years

Function: Paid Media / Performance Marketing

Working Hours: 1:30 PM - 10:30 PM IST

Role Overview

We are looking for an Analyst – Paid Media to join our growing Paid Media team.

The ideal candidate will have hands-on experience in planning, executing, monitoring, and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid media channels.

This role requires someone who is analytical, detail-oriented, proactive, and comfortable managing day-to-day client communication, while collaborating with internal creative, analytics, and marketing teams.

What You’ll Do

Campaign Planning & Execution
Support the planning and execution of paid media campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
Coordinate campaign schedules, deliverables, and timelines.
Monitor campaigns regularly and support ongoing optimization to improve performance.
Data Analysis & Reporting
Analyze campaign performance and identify actionable insights.




Track key performance indicators and highlight areas for optimization.
Prepare regular campaign reports and performance updates.
Translate campaign data into explicit recommendations and next steps.
Creative Coordination
Collaborate with creative teams to ensure timely development and delivery of campaign assets.
Coordinate ad copies, visuals, and other creative requirements.
Support A/B testing of creatives, messaging, and formats to improve campaign performance.
Budget Management
Monitor and track advertising spends across campaigns.
Ensure budgets are allocated effectively and remain aligned with campaign objectives.
Support financial tracking, reporting, and budget analysis.
Market & Audience Research
Conduct research on industry trends, competitors, audiences, and emerging opportunities.
Identify insights that can help improve campaign strategies.
Contribute to audience targeting and media planning recommendation

📌 Analyst - Paid Media (1:30 PM - 10:30 PM IST) (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai