Job Description:

Role Objective:

To own end-to-end marketing and direct demand generation for mandate projects—including launch readiness, sustenance activation, agency management, digital performance marketing, offline activation, CRM integration, and brand communication—ensuring targeted lead flow, optimized CPLs, and improved site-to-booking conversions. This is a hands-on leadership role, not a coordinator role.

Reports To: Director

Team Size: 1 direct report (Marketing Executive) + agency/vendor ecosystem

Experience Required: 6–10 years (minimum 4 years in real estate marketing)

Core Accountability Areas:

1. Marketing Strategy & Launch Readiness—
- Build project-level GTM positioning, hero messaging & target customer cohorts
- Prepare launch marketing plan, COS plan, timelines, war-room checklists
- Coordinate with BD team for support/sales readiness
- Ensure zero-slip execution by planned launch dates

2. Creative & Content Ownership-
- Lead creative brief development and approvals
- Manage brochures, hoardings, print ads, radio scripts, digital assets, landing pages




- Ensure brand consistency across Company
- Review agency output (quality, timelines, cost efficiency)

3. Digital & Performance Marketing-
- Run or supervise Meta, Google & LinkedIn campaigns
- Optimize CPL, MQL, SV, and booking-level metrics
- Weekly dashboards on: 1. Lead quality 2. CPL vs. benchmark 3. CP vs direct mix 4. Micro-market insights

4. Direct Lead Enablement—
- Drive direct walk-ins through digital and offline.
- Own funnel: Lead → SV → Booking
- Build and manage internal lead scoring & routing rules
- Work with closures team to improve conversion

5. Offline & BTL Activations-
- Plan & execute: 1. Canopy activations 2. Corporate connects 3. RWA campaigns 4. Mall activations 5. Weekend micro-events
- Vendor negotiation & execution control

6. Outdoor & Radio Media Planning-
- Evaluate and recommend OOH, bus shelters, highway media
- Manage cost, GRP planning, footprint selec

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