Job Description:

Manage Digital Presence:
- Oversee Company digital presence across various platforms, including the company website, YouTube page, and digital directories
- Ensure the website content is up-to-date, relevant, and optimized for user experience.

SEO and Google AdWords Campaigns:
- Collaborate with vendors to ensure SEO practices are implemented to optimize online visibility and search rankings.
- Manage and monitor the Google AdWords campaigns, analyzing performance and making necessary adjustments to improve results.

Social Media and Content Calendar Management:
- Develop, maintain, and execute a social media and content calendar, including newsletters, WhatsApp campaigns, social media posts, blogs, and website updates.
- Work with external vendors to ensure regular LinkedIn posts, blogs, and content align with the marketing calendar.

Content Creation:
- Write engaging and informative blog posts, articles, and other content that align with Company brand and product offerings.
- Ensure content is technically accurate and resonates with the target audience,



including engineering professionals and key industry stakeholders.

Marketing Collateral Development:
- Collaborate with content design vendors to create and update marketing collateral such as company profiles, brochures, leaflets, videos, case studies, and other promotional materials.
- Ensure all collateral accurately reflects the company’s messaging and brand values.

Event Support and Collateral Design:
- Design and create marketing materials needed for events and exhibitions, ensuring the materials are aligned with the company’s brand and event objectives.

Product Video Creation:
- Work with animation vendors to develop engaging product videos, providing the necessary storyboard, and images, and coordinating the process to completion.

Educational Qualifications:
- A bachelor’s degree in any field (preferably marketing, communications, or related). A technical/engineering background or in

📌 Marketing Communications Specialist (New Delhi)
🏢 Selective Placement Consultants
📍 New Delhi