About the Company Founded in 2019 zingbus is building the most trusted brand for intercity travel Keeping reliability and safety at the core we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners We connect 300 cities across the country through our daily services and have served 2 5 Mn unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure Raised Series A from Y Combinator InfoEdge AdvantEdge and other prominent investors from India and Silicon Valley Also closing a large round with one of the largest global corporate VC - Position Sr Executive Google ads- Location Gurugram- Experience 1-3 yearsWhat you will do - Campaign Strategy Management Plan create and execute effective SEM strategies across Google Ads LinkedIn and other platforms - Optimization Continuously optimize campaigns to improve performance metrics CTR conversion rates quality scores and meet KPIs - Keyword Research Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach - Performance Tracking Analyze and report on campaign performance using tools like Google Analytics Singular and other relevant platforms - A B Testing Conduct A B testing on ads landing pages and other elements to continually enhance campaign performance - Market Research Stay up to date with SEM trends algorithm changes and best practices to maintain a competitive edge - Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions What we are looking for - Experience 1 to 3 years of experience in Google Ads campaign management - Educational Background Btech BCA from Tier 1 institution- Self-driven and a robust bias for action fitment in startup culture - In-depth knowledge of the Paid Marketing ecosystem attribution models and segme