Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible We are renowned for our technical excellence and leading innovations and for making a difference to our clients and society Our workplace embraces diversity and inclusion - it s a place where you can grow belong and thrive Your day at NTT DATA The Principal Partner Alliances Marketing Specialist is a highly skilled subject matter expert focused on managing and optimizing marketing efforts related to partnerships and alliances This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility lead generation and business growth Key responsibilities Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company Plans and executes the Alliances Partner Annual and or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner Plans coordinates and executes joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners Works with relevant teams to create compelling and relevant marketing content including collateral whitepapers webinars and presentations that showcase the joint value proposition Organizes and participates in joint events seminars workshops and webinars that highlight the combined capabilities of the partnering entities Develops strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies Collaborates with partners to share marketing data and insights analyze campaign performance and refine strategies Creates and manages marketing collateral materials and resources that communicate the value of the partnership to both internal and external stakeholders Utilizes marketing automation platforms and CRM systems to manage join