Company Name VARITE India Private Limited About The Client A global IT services and consulting company multinational information technology IT headquartered in Tokyo Japan The Client offers a wide array of IT services including application development infrastructure management and business process outsourcing Their consulting services span business and technology while their digital solutions focus on transformation and user experience design It excels in data and intelligence services emphasizing analytics AI and machine learning Additionally their cybersecurity cloud and application services round out a comprehensive portfolio designed to meet the diverse needs of businesses worldwide About The Job As Sr Marketing automation manager you are required to own and manage the delivery of day-to-day campaign operation tasks thereby ensuring best in class omnichannel campaign execution and productive operations for a great affiliate and customer experience across selected markets You will have both the technical depth and breadth needed to play an SME role on SFMC along with strong project and stakeholder management experience that have resulted in successful implementations across multiple channels like email WhatsApp and SMS You will be responsible for handling end to end process of managing the requests in the queue and ensuring a timely delivery Essential Job Functions Deliver hands-on expertise building end to end journeys on Salesforce Marketing cloud including building segments emails automations cloud pages and journeys Main responsibility is to build and execute Multichannel Campaigns based on SFMC suite and support the Multichannel Campaign Project Managers on relevant features functionalities and campaign flows when building campaigns to ensure the best possible customer experience across selected touchpoints of the customer journey Support with defining the process and timelines to activating newer channels like WhatsApp and SMS Translate sales marketing requi