Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible We are renowned for our technical excellence and leading innovations and for making a difference to our clients and society Our workplace embraces diversity and inclusion - it s a place where you can grow belong and thrive Your day at NTT DATA The Senior Principal Product Marketing Specialist will be responsible for driving content marketing strategy messaging and communications for an assigned product service offering to position NTT DATA as a partner of choice and drive growth for the business The marketer will work with the Offering leaders to develop the Marketing Communications materials strategy and collaborate with the regional business and marketing teams on marketing campaigns This is an individual contributor role reporting to the Global Marketing Vice President What you ll be doing Key Responsibilities Craft business goals aligned marketing plan for the assigned product service offering Develop messaging and positioning for the product service offering to drive competitive differentiation Collaborate with offering leaders to create high quality impactful marketing and communications content including service overview presentations battlecards success stories point of view papers blogs newsletters social promotions video storyboards sales enablement and more Simplify the technical positioning of the product service into key market messages and sales tools prior to the launch of a recent product service Develop digital content for the global and regional websites aligned to the product service positioning Work with the regional business leaders to determine the appropriate marketing programs to build the sales pipeline for the assigned service product Influence the development of marketing programs initiatives and campaigns to drive awareness interest and demand for the product Develop appropriate targeted messages to drive service and solution positioning increase s

📌 Senior Principal Product Marketing Specialist (Bengaluru)
🏢 NTT Data
📍 Bengaluru