Do you love collaborating with teams to solve complex problems and deliver innovative Marketing solutions Would you like to design and develop marketing programs About our Team Our global team collaborates with a wide range of people from the research and health communities to bring content to life We shine a light on the opportunities and challenges undertaken by our community to show how Elsevier is an significant partner on their journey to achieve their goals About the Role Senior Marketing Specialist - Digital and Special Projects plays a pivotal role in our organization responsible for leading strategic marketing programs for the HS India business This includes driving Digital Social e-commerce marketing and B2C initiatives This role helps the marketing function keep our brand future-proof and fulfil our customers needs through innovative digital interventions across all marketing programs This position spans both segments Education and Clinical Solutions underscoring its strategic importance This person also manages local market segmentation targeting and positioning to support segment marketing strategies and turn them into actionable digital programs This role is also expected to implement best practices in campaign analytics and return on marketing investments Responsibilities Support Segment Marketing Strategy - Support all digital programs for Education nursing and clinical solutions Launch New products support onboarding drive lead generation lead-gen lead nurturing lead nurture and customer retention Market messaging target positioning followed by digital promotion across Indian Hospitals Institutions with Individual customers focused on usage penetration in the Indian market Build and Drive Digital Strategy - Develops and executes in collaboration with the segment marketing teams solution-based marketing programs to drive revenue through a customer-centric value proposition emphasizing a unique solutions-based value proposition through correct online pl