Role & responsibilities
- Plan and execute marketing campaigns and brand initiatives across the South region to drive visibility and business growth.
- Partner with regional sales and branch teams to conceptualise and implement localised activations (BTL, On-ground events, sponsorship).
- Ensure effective execution of product campaigns (FD, Savings Accounts, Gold Loan, Credit Cards, etc.) tailored to regional audiences.
- Drive lead generation initiatives and track campaign ROI at the zonal and branch level.
- Manage agency and vendor relationships for timely and cost-effective execution of marketing activities.
- Build local partnerships and alliances to enhance customer engagement and strengthen brand presence.
- Monitor competitor activities and provide market intelligence to the central marketing team.
- Ensure brand guidelines are adhered to across all regional marketing collateral's and campaigns.




- Support digital marketing initiatives by localising content and campaigns for better regional resonance.
- Collaborate closely with internal stakeholders (Products, Branch Banking, Business teams) for smooth execution of marketing plans

Preferred candidate profile
- Solid understanding of regional consumer behaviour and market dynamics.
- Proficiency in BTL marketing, events, and activation's.
- Ability to manage multiple stakeholders across regions.
- Vendor and agency management skills.
- Strong communication and presentation abilities (regional language knowledge will be an advantage).
- Analytical mindset with the ability to measure campaign effectiveness and ROI.
- Team player with leadership qualities and adaptability

Interested candidates may share their resume on [email protected].

📌 Zonal Manager- Branding (Bengaluru)
🏢 Utkarsh Small Finance Bank
📍 Bengaluru