13 Aug
|
AutomationEdge
|
Pune
13 Aug
AutomationEdge
Pune
Job Summary
AutomationEdge is a leading Hyperautomation software product company delivering creative solutions in RPA, Generative AI, Agentic AI, Intelligent Document Processing (IDP), and Conversational AI. We are looking for enthusiastic, creative, and tech-savvy freshers who are passionate about marketing and eager to build a career in the technology industry.
This role offers hands-on exposure to B2B technology marketing, digital campaigns, content creation, market research, branding, and demand-generation initiatives.
Key Responsibilities
- Campaign Execution
- Support the planning and execution of marketing campaigns to drive awareness and demand for AutomationEdge solutions.
- Assist in lead generation and brand-building activities across digital channels.
- Content Development
- Create and edit social media posts, blogs, presentations, email campaigns, and marketing collateral.
- Develop content around AI, RPA, Hyperautomation, and enterprise technology solutions.
- Market Research
- Research industry trends, competitors, customer challenges, and emerging technologies.
- Gather market insights to support marketing strategies and campaign planning.
- Digital Marketing
- Support management of LinkedIn, website, blogs, email marketing, and other digital channels.
- Monitor engagement metrics and recommend improvements.
- Analytics Reporting
- Track campaign performance and marketing metrics.
- Prepare reports and dashboards to measure campaign effectiveness and ROI.
- Cross-Functional Collaboration
- Work closely with Sales, Product, Customer Success, and Leadership teams.
- Support customer success stories, case studies, webinars, and marketing events.
- Marketing Operations
- Maintain marketing databases, campaign trackers, and documentation.
- Coordinate with internal stakeholders and external vendors when required.
Educational Qualification
- MBA (Marketing), PGDM (Marketing), MMS (Marketing), or equivalent qualification completed in 2024, 2025, or 2026
📌 Marketing Fresher (Pune)
🏢 AutomationEdge
📍 Pune