Roles and Responsibilities :
- Conduct market research to identify trends, opportunities, and challenges in the FMCG industry.
- Analyze data from primary research methods such as surveys, focus groups, and interviews to inform business decisions.
- Develop customer insights reports that provide actionable recommendations for product development and marketing strategies.
- Collaborate with cross-functional teams to integrate findings into product design, pricing, and promotional activities.
Job Requirements :
- 5-7 years of experience in consumer research or a related field (e.g., marketing).
- Strong understanding of the FMCG industry and its dynamics.
- Proven expertise in conducting primary research using various methodologies (surveys, focus groups, etc.).
- Ability to analyze complex data sets and present findings effectively through transparent written reports.