Responsibilities
- Market Research Conduct primary and secondary market research.
- Study industry trends and emerging market opportunities.
- Analyze customer demographics, preferences, and buying behavior.
- Monitor macroeconomic and sector-specific developments.
- Competitor Analysis Track competitors products pricing, campaigns, and positioning.
- Benchmark company performance against competitors.
- Prepare periodic competitor intelligence reports.
- Identify market gaps and potential opportunities.
- Consumer Insights Conduct customer surveys and interviews.
- Analyze customer feedback and satisfaction data.
- Identify changing customer needs and expectations.
- Build customer personas for different market segments.
- Data Analysis Analyze marketing campaign performance.
- Interpret website, social media, and digital marketing data.
- Use statistical methods to identify patterns and trends.
- Develop dashboards and KPI reports.
- Business Intelligence Prepare weekly and monthly market intelligence reports.
- Present findings to marketing and leadership teams.
- Support product launches with market insights.
- Recommend strategic actions based on research findings.
- Industry Monitoring Track regulatory changes affecting the industry.
- Monitor recent technologies and innovations.
- Follow economic indicators relevant to the business.
- Maintain an updated industry knowledge base.
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