Responsibilities
- Market Analysis, Strategic Planning, and Brand Enhancement
- Conduct in-depth market research, identify emerging trends, and analyse the competitive landscape to capitalise on new business opportunities.
- Develop and evaluate advertising and promotional campaigns, webinars, and thought leadership events/conclaves to enhance brand value and market penetration.
- Leverage data-driven insights to refine marketing efforts and drive sales growth.
- Brand Enhancement:
- Conceptualise brand refresh and promote brand visibility by proactively redesigning collaterals/websites and SEO optimisation as necessary.
- Ensure Digital Media Presence - Manage all social media accounts (LinkedIn, YouTube, Twitter, Facebook, etc.) with regular content creation and engagement
- Driving PR Initiatives - Work with PR agencies to generate article publication, speaking, and sound-byte opportunities for leadership across the Group companies.
- Attend conferences and trade shows, showcasing Brickwork Group Companies products/services through presentations and collaterals.
Work on post-event reports and analysis to improve market presence and visibility.
- Supporting Sales Growth Cross-functional Collaboration
- Developing and implementing strategic marketing plans to help achieve the sales targets and develop new markets for the Group companies.
- Business Leaders Meetings:
- Conduct regular meetings with business leaders for brainstorming sessions on the prospective sales opportunities and discuss steps to create market outreach activities to tap the untapped regions/areas.
- Cross-functional Collaboration:
- Work closely, in collaboration with business development teams, leadership, and other stakeholders, to ensure that the teams efforts are aligned with the companys overall objectives.
- Create a cross-functional collaboration framework by establishing transparent goals, defining roles, and setting up communication channels with the concerned departments to work together to