Job Description:
- Zithas Technologies Pvt. Ltd. is a growing technology solutions company providing web and application development, IT consulting, and digital transformation services. We work with clients across different markets to deliver innovative, scalable, and business-focused technology solutions.
Roles & Responsibilities:
- Role Overview
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Generate qualified leads and improve website conversions through performance marketing.
- Monitor campaign performance, budgets, and ROI.
- Conduct audience research, competitor analysis, and A/B testing.

Key Responsibilities

Paid Advertising
- Manage Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Create ad copies, select target audiences, manage budgets, and optimize campaigns.
- Monitor CPC, CTR, CPL,



CPA, ROAS, and conversion rates.

Lead Generation
- Generate qualified leads through paid campaigns.
- Manage landing pages, lead forms, remarketing, and conversion campaigns.
- Coordinate with the sales team to improve lead quality.
- ### Soft Skills Requirements
- - 0-2 years of experience in Performance Marketing/PPC.
- Hands-on experience with Google Ads and Meta Ads.
- Knowledge of LinkedIn Ads is an advantage.
- Understanding of CPC, CTR, CPL, CPA, ROAS, and ROI.
- Knowledge of Google Analytics and conversion tracking.
- Strong analytical and problem-solving skills.
- Positive communication and teamwork skills.

📌 Performance Marketing Executive (Gotri)
🏢 Zithas Technologies
📍 Gotri