Location:
Udyog Vihar, Phase-5 Gurgaon

Employment Type:
Full time

Working Days:
Monday to Friday (Work From Office)

Working Hours:
10:00 AM – 7:00 PM

Preferred:
Immediate Joiner with Excellent Communication Skills

About the Role-

We are looking for an experienced and results-driven
Ad Operations Manager
with strong expertise in digital advertising, media planning, programmatic advertising, campaign optimization, and client management. The ideal candidate will be responsible for managing digital campaigns, improving performance, analyzing data, coordinating with internal teams, and maintaining strong client relationships.

Experience with
high-risk and restricted categories such as crypto, iGaming, gambling, betting, and real-money gaming
will be highly preferred.

Key Responsibilities
- Develop and execute digital media and advertising strategies aligned with business and campaign objectives.
- Plan and manage campaigns across
Paid Search, Display, Social, Video, and Programmatic
channels.
- Manage campaigns across
Google Ads, Meta/Facebook, Instagram, LinkedIn,



YouTube, Twitter/X, Snapchat
, and other platforms.
- Implement and optimize programmatic campaigns using
Google Ad Manager, LoopMe, PubMatic, DV360, DCM, and other SSPs
.
- Conduct audience research, segmentation, buyer persona development, competitive analysis, market research, and keyword research.
- Ensure accurate campaign setup, targeting, tracking, creatives, landing pages, and budgets.
- Monitor
CTR, CPC, CPA, ROAS, ROI, conversion rates, media spend, and overall campaign performance
.
- Optimize campaigns through A/B testing, bid adjustments, audience refinement, creative optimization, and budget allocation.
- Develop and optimize ad copy, visuals, creatives, and landing pages.
- Prepare
weekly, fortnightly, and monthly
performance and spend reports with actionable insights and recommendations.
- Maintain accurate records of budgets, media spends, campaign performance, and reporting data.
- Ac

📌 Ad Operations Manager (Gurugram)
🏢 Adapts Media
📍 Gurugram