The Marketing Executive will play a central role in driving high-quality, genuine leads for the company while simultaneously enhancing and maintaining the brand’s digital presence across online platforms. This position requires strategic planning, hands-on execution, and continuous monitoring of all marketing activities to support sales, improve lead quality, and contribute to long-term business growth.

1. Lead Generation & Performance Marketing

The core responsibility of this role is to execute and manage digital campaigns focused on delivering genuine, high-intent real estate leads. The executive will:
- Run, monitor, and optimize paid campaigns across Meta (Facebook & Instagram Ads), Google Ads, and relevant digital platforms.
- Build and execute targeted advertising campaigns tailored to different project categories such as luxury housing, mid-segment homes, new launches, and inventory push requirements.
- Analyze campaign data in detail, track CPL (Cost Per Lead), study user behavior, and continuously improve campaign performance to ensure cost-effective, quality-driven results.




- Ensure all incoming enquiries are authentic and high-intent, refining funnels and filtering mechanisms to reduce junk leads.
- Collaborate closely with the sales team to understand the quality of leads, adjust targeting, optimize budgets, and align digital campaigns with real-time market and project needs.

2. Reporting & Analytics

Data-driven decision making is crucial in this role. The Marketing Executive will:
- Prepare detailed weekly and monthly performance reports capturing lead count, lead quality, CPL, campaign-level costs, audience demographics, behaviour patterns, and website performance metrics.
- Use insights from analytics to identify strengths, gaps, and improvement opportunities within campaigns.
- Recommend and implement new strategies to enhance digital performance, improve conversion potential, and reduce wasted spend.

3. Website Management

The Marketing Executi

📌 Digital Marketing Specialist (Airoli)
🏢 Vasudha Enterprises
📍 Airoli